The brand is no longer an identity or a promise by the company, it is an emotion that carries
a value added attribute that a human tends to associate with just not oneself but with
the community they live in.
a value added attribute that a human tends to associate with just not oneself but with
the community they live in.
Companies are moving towards building brand equity heavily through
targeted Youtube audiences. The social media platform such as
Instagram allows to marketise alcohol brands which are not accepted on broadcast media.
The question is, is the government missing on the point that the majority of the youth
according to the survey, the alcohol consumption is at a rise.
targeted Youtube audiences. The social media platform such as
Instagram allows to marketise alcohol brands which are not accepted on broadcast media.
The question is, is the government missing on the point that the majority of the youth
according to the survey, the alcohol consumption is at a rise.
You may be wondering, what does alcohol have to do with a brand
which screams a certain emotion value added to it? Leave your
comments to answer as the answer for this awaits for the next post.
which screams a certain emotion value added to it? Leave your
comments to answer as the answer for this awaits for the next post.
Also check out more about Branding at Prof. Prasad Kulkarni Blog and for various updates marketing.
https://prasadkulkarnimarketing.blogspot.com/search/label/Branding
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